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The Millennial Generation and Their Consumer Buying Behavior

The millennial generation – their favorite retail clothes shops and consumer buying behavior, how will this affect their choice of hotel brands and hotel booking methods?

I just had the pleasure of visiting London twice in the last two weeks. On the first stay I was joined by my teenage son. An integral part of most leisure trips to a city such as London is shopping. I visited H&M, Zara and Urban Outfitters but the two shops in London where my son spent most of his shopping budget were: Primark on Marble Arch and the sport goods Megastore, Lillywhites on Piccadilly Circus.

via The Millennial Generation and Their Consumer Buying Behavior. – Thursday, 15th May 2014 at 4Hoteliers.

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