In the first half of 2014, the massive shift from desktop to mobile and tablet devices continues its rigorous pace and now over 42% of web visitors and nearly 38% of page views were generated from non-desktop devices (mobile and tablet), while nearly 16% of bookings and 19% of room nights came from tablets and mobile devices.
The explosion of non-desktop customer engagements presents a major challenge to hotel marketers: creating and managing a digital presence across three distinct distribution and marketing channels (desktop, mobile, and tablet).
No doubt, hoteliers must invest in and take advantage this multi-channel, multi-device world we live in.
