Broadway composer and lyricist Stephen Sondheim summed up the key to a successful marriage in the musical Company by noting in the song ‘Perfect Relationships’ that “it’s the little things.” So too with the partnership between a meeting planner and a hotel – it’s the little things that add up to a booking, a successful meeting and the potential for repeat business.
CMA Association Management (CMA) has provided comprehensive association management services to national and global professional and trade associations for over 25 years. In that role, we have staged hundreds of meetings, conferences and trade shows, most of which have been at hotels across the country and the world.
via Meeting Planners and Hotels: The Shifting Playing Field , by Lynn McCullough.
