Media Relations (Part 5) – 10 Essential Keys To Master Media Interviews

Every veteran PR person has a few instructive stories about staffing high-profile media interviews. Some stories have happy endings — while others, well…not so much. Thus, before getting to the 10 tips below, let’s go behind the scenes of two memorable interviews I staffed to fine tune the context. EDITOR’S NOTE: ENJOY PART 4 AND … Continue reading Media Relations (Part 5) – 10 Essential Keys To Master Media Interviews