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Measuring Public Relations Success – A Guide to Understanding the Return-on-Investment

Raising awareness of and gaining additional exposure for your property is one thing. Being able to prove the efforts behind such an increase in market visibility and occupancy is a direct result of a public relations campaign is quite another. The difference lies in identifying and tracking the effect of a public relations campaign on your business, and the biggest factor is measurement.

via Measuring Public Relations Success – A Guide to Understanding the Return-on-Investment, by Gini Dietrich.

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