Whether traveling for business or leisure, hotel guests are typically looking for something more than they experience on a day-to-day basis at home or in the office. Often, guests will gladly pay a premium for an add-on or upgrade when the value is demonstrated as being worth more than the actual cost—or when a true need or desire is identified and fulfilled. So how can a hotel maximize the value of its assets in order to generate added revenue from every guest and increase the bottom line? It doesn’t happen by accident, but there are specific methods that can help a savvy hotel manager or owner realize the maximum return from every asset available to them. These assets can be comprised of physical attributes of the property, such as hotel amenities and features, but can also include people assets, with an emphasis on front desk and other guest-facing personnel.
via Maximizing the Value of Your Hotel’s Best Assets, by Klaus Kohlmayr.
