Mastering Media Relations (Part 2) – The Relationship, Stupid!

Personalizing relations = positive press In my early 20s, I worked on Bill Clinton’s presidential campaign straight out of college. Back then, campaign manager James Carville coined a now-famous political phrase which was prominently posted on the wall of campaign headquarters in Little Rock, Arkansas. Carville’s goal was to make the campaign’s core theme clear to … Continue reading Mastering Media Relations (Part 2) – The Relationship, Stupid!