How to Tame the ‘Media Beast’ in Today’s Wild West News World In nightmares PR pros like me cringe about their companies and clients being devoured by the so-called Media Beast. These bad dreams are punctuated by banner headlines and viral stories exemplifying program or policy deficiencies, which are further magnified by inaccurate and non-objective … Continue reading Mastering Media Relations (Part 1) – Striking Appropriate Balance