For years, advertising, or “paid media,” has been the traditional cornerstone of marketing initiatives, both online and offline. But with the fundamental changes in consumer behavior due to social media comes a fundamental change in marketing approaches — and rightly so. With the inexorable trend toward converged media on social, brands must creatively combine paid, owned, and earned media to fully realize all potential points of contact with consumers.
via 5 easy ways to master content marketing on LinkedIn – iMediaConnection.com.
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