Whatever you call content marketing—brand storytelling, sponsored content, native advertising—the marketing megatrend is expected to grow exponentially in 2014. In a nutshell, brands are becoming their own content creators, i.e., publishers; or they’re partnering with publishers in a role as editorial directors with active participation in the content creation process.
Marriott Jumps Into the Content Marketing Game
DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE