The millennial generation in the United States is not only the largest population cohort it’s also the most racially diverse and highly educated generation in American history. In the last U.S. Census, 18- to-32-year-olds outnumbered even baby boomers. As the buying power of millennials increases, entrepreneurs seeking their business must understand that members of this generation expect to be treated as individuals.
Plus, representatives of this tech-savvy, media-connected generation tend to be independent politically, a trait that carries over into their personal lives.
via Marketing to Millennials? Make It Personal and Customized. | Entrepreneur.com.
