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Marketing Madness: A Postmortem for Generation X

Dineh Mohajer, if you choose to believe Time magazine, is just like you. Two years ago, the 24-year-old California woman launched her own cosmetics company, Hard Candy, as a lark. Now she’s expecting $25 million in sales for fiscal ‘97. Assuming the quotes are accurate, this CEO-come-lately coasts on mental autopilot: “I function like an average human being of my age. I go to clubs, movies and watch MTV. It’s so fun! I’m a TV junkie. I need to go to Melrose Anonymous! Eating Cap’n Crunch and watching TV – two things I live for. Twice a week we have all-girls’ night. My best friends come over. We watch TV and gossip and scream and yell and do our nails.”

via Marketing Madness: A Postmortem for Generation X | Ted Rall’s Rallblog.

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