Consumers are getting smarter. The traditional ads and commercials don’t work nearly as effectively as it used to be. Today’s customers rely more on reviews and recommendations before they purchase something. And one of the most trusted sources of online reviews is influencer marketers.
Influencers are trusted by the audience because they’re experts in their own specific niches. Not to mention their ability to charm and influence their followers to buy a certain product. Brands realize this and slowly drift away from television ads and billboards to influencer marketing.
Before you jump on the bandwagon, learn these 47 essential facts about influencer marketing in this infographic: