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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

Marketing – Bringing A Human Voice To Customer Choice

– Rededicating Marketing to Serve the People in Front of the Data

Chief Marketing Officers believe brands like Amazon, Google, Apple, Nike, and Starbucks are getting customer experience right, looking at omni-channel engagement as a means to guide and inspire customers on a journey, and not just push them forward in a buying process. And in fact, this human-first approach is not just developing better relationships, but driving significant profitability and growth.

Yet this research highlights that when looking at their own organizations, CMOs expressed doubts about organizational readiness to expand and advance the omni-channel experience through richer personalization, indicating they are not prepared to leverage intelligence gathered across listening posts to deliver a better customer experience. In an effort to master data science, many admit it can be a challenge to remember the human being behind the ‘target’.

Explore key findings and analysis from the editorial team at the CMO Council and dive into detailed charts and graphs and expert commentary. Request Your Free Research Report Now:

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