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TAMPA BAY • FEBRUARY 23-24 2026

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A Marketer’s Guide to Navigating Search After Google Keywords Were Encrypted

BIZCATALYST 360°
BY BIZCATALYST 360°

For years, marketers have analyzed Google keywords to understand what topics their customers search for most and how they search for them. This week, Google made a fundamental change to how it refers website traffic, obscuring the search phrases that drive consumers to brands’ websites. Like a thick fog rolling across the San Francisco Bay, this change has left many marketers with the sensation that they are flying blind.

via A Marketer’s Guide to Navigating Search After Google Keywords Were Encrypted | Social Media Today.

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WE ARE THE AWARD-WINNING PUBLISHING DIVISION OF 360° NATION —PRESENTING OUR LIFE, CULTURE, AND BIZ MULTIMEDIA DIGEST AS A HUB OF CREATIVE EXPRESSION AND PERSONAL GROWTH. WITH AN EMPHASIS ON ACTION, OUR VAST GLOBAL CONTRIBUTOR COMMUNITY EMPOWERS PEOPLE TO TRANSITION FROM KNOWING WHAT TO DO TO ACTUALLY DOING IT —ALL COMPLEMENTED BY SYNDICATION RELATIONSHIPS WITH A CHOICE GROUP OF EQUALLY INNOVATIVE MEDIA OUTLETS. TODAY AND EVERY DAY, WE SIMPLY DELIVER THE VERY BEST INSIGHTS, INTELLIGENCE, AND INSPIRATION AVAILABLE ANYWHERE —DOING IT OUR WAY BY PLACING OUR WRITERS AND OUR AUDIENCE AT THE FOREFRONT. IT'S MAGICAL. IT'S EVERGREEN. AND QUITE FRANKLY, IT'S JUST GOOD STUFF. PERIOD.

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