Rank Tracking
Rank tracking is not as talked about as it used to be but if you are serious about your SEO work, then it’s still a must. The Google Webmaster Tools data you get about your rankings are simply an average of where you place. If you want more accurate data, be it local or country-specific, then you need to track it yourself, be it using software (we use Rank Tracker and Advanced Web Ranking) or one of the many clouds hosted rank tracking tools out there. Just to throw it in here: I get this question a lot. Does it hurt your ranking if you keep checking the rankings daily? I haven’t seen any evidence of it as I track things pretty aggressively.
Reputation Management
Skeptical? Let’s start by mentioning that you need to claim your brand’s identity everywhere. It will save you a ton of time and headaches in the future when the brand you are working on is big enough. You also need to monitor mentions about your brands either to stop negative things from escalating or get links. So, online reputation management be a part of SEO? Definitely.
Ongoing Server Configuration Checks
Your server will need to be tweaked regularly. Especially as you grow your traffic more and more. The last thing you want is a slow site or a site that is down for long periods of time. Things can get misconfigured, it’s just the way it is so doing regular checks are important.
Other Avenues to Improve Branding Online
You can do more besides traditional link building. You can build up your brands on different ecosystems that are also crawled by Google. From YouTube to Apple and even Amazon. These are all major search engines on their own and building your brand within them can add to your SEO… and they take up space in Google’s results so that’s another bonus for you.
Keep Up with New Google Guidelines
Google’s guidelines will keep on changing. It’s just the nature of the game. If you don’t monitor SEO news regularly, make it a point to pick your favorite SEO websites and subscribe to their newsletter (like ours) or RSS feed. Schedule a time in the month to do quick reading sessions to keep yourself up to date.
Schedule On-Page SEO Checks
As you publish more and more content, things can get lost in the shuffle. Maybe you don’t have a system in place yet for other authors that publish within your site. Maybe you are just forgetful when it comes to SEO and just want to focus on creating content. Doing a regular on-page SEO checkup will only help you in the long run so don’t overlook this. Screaming Frog is our favorite but Google Webmaster Tools can also give you some good data.
Schedule Regular Backlink Profile Checks
This is probably the most ignored thing EVER. I cannot stress the importance of this especially if you are already working on a popular site or a competitive market. Things can go wrong rather quickly (penalty/de-indexed) or it can be the reason why your site is being held back from improving in the rankings. Checking your link profile regularly will help you see what’s wrong. Maybe you are overusing your anchor text, maybe somebody is sending you spammy links or maybe you just aren’t doing enough.
THE ABOVE INFO ABOUT THE SEO IS SUPPLIED BY https://www.leapfroggr.com/seo-checklist/
AND FINALLY
Write from your heart, but always remember that you are acting on behalf of someone else, so you must be professional and you must always give your client 100% commitment That killer article is always there, but you must follow the advice I have given to succeed. Blogging, in my opinion, is the most powerful tool for business that I know Write that killer content by following the advice have given don’t be afraid to write the way that you fee.