Are hospitality and travel companies managing the risks of their rewards programs?
Building customer loyalty is a core component of airline and hotel companies’ strategy, but at what price? The current status of loyalty data security presents both an opportunity and a threat for hotels and airlines.
Companies that can persuade their customers to share detailed information about their interests, hobbies and preferences can create a highly valuable and customized experience: the more information they gather, the more they will be able to personalize the travel experience, and the tighter their bond with customers.
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