Making It Human

authenticityElinor Cohen, a friend of mine, said that the future of social is making it human, which is a concept I very much agree with. The Internet is a forest of information. It is the dictator of the future of all human knowledge compiled by the world. We always read: “do this, do that” and so on… Just instructions…. sometimes useful instructions, but it’s like browsing a phone book.

We are disoriented, often times confused in front of a massive irruption of information.

What makes the difference for the people ?

In my humble view, I think that if we really have a strong message, and we want our content to make a positive impact on the life of others, we should convey our feelings, aspirations, passions, our weaknesses and our strengths… who we really are, how we react to the things of life, what we want to achieve, what we can learn from our life, dos and don’ts, our vision of the world. Everything applied to the real life. In order to let others identify with us, for developing a sense of belonging to each other. Like a reciprocal mirror of our human condition.

That’s what touches people deep inside, makes them think, and brings them together.

In short, the things that make us authentically human… Then, it doesn’t matter if what we say is “dressed” in a business or social context.

Now, what we call: “Our Industry” is the Life. The life of us all. The environment that surrounds us all. Our Life and Interactions as Human Beings.

Because that is what we are: HUMAN BEINGS, not machines, and our humanness withers, we can’t get the message across, if we stay for too long inside our cultural/technological cocoons. Whatever they are.

Massimo Scalzo
YOU MIGHT SAY that Massimo advises big and small companies, entrepreneurs and individuals on how to craft digital strategies that get tangible results from their tactics. Which is true. You might even agree with few german managers who called him “gute schlepper” (good tugboat in English) because of his inner strenght of pulling people toward visionary and positive goals. However, neither of these statements would be completely true. The truth is that from his childhood, Massimo was fed and watered to be someone who relates to people, is constructive, multilingual, loves the life and looks at the future. And the most amazing thing that came out of his attitude is the ability of conveying the same feeling to others For nearly twenty eight years he traveled and worked in management consulting in eight countries. His thoughts, notions, ideas, speaking engagements come from more than thirteen years as an entrepreneur and fourteen plus “on the road” for Touche & Ross, Deloitte and PricewaterHouse. On his path, he learned a great deal about customer-driven strategy and transformation, digital marketing and design thinking, working on behalf of a-z roster of clients, e.g. IBM, BMW, Frost & Sullivan, SAP, Oracle, Fiat, Salesforce, Accenture, OpenMinds and many other SMEs in several countries and industries. Massimo lives (as much as he can) in the greater Frankfurt area in Germany. He loves his two kids, Massimo and Amelka, more than anything else.




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