Know nothing about hashtags? You can still make your business popular on Instagram!
Like most entrepreneurs, you always on the lookout for innovative ways to expand your business operations in the market and win over customers. This is the reason why you willing to go the extra mile when it comes to taking full advantage of the potential of prominent social media networking platforms to promote your brand products or services. If this is the case, then you need to consider using Instagram to achieve your objectives seriously. In a short span of time, this unique photo-sharing mobile application has become so popular that there are over 800 million active users around the world. Experts believe this figure can exceed one billion in the next couple of years.
How can Instagram benefit your business?
Prominent experts in the field of online marketing say approximately 25 million businesses have an active profile on Instagram. A vast majority of these are entrepreneurs operating small establishments which operate in specific segments of the market. Recent studies showthe level of interaction such organizations have with members of their target audience exceeds 79% in comparison to traditional modes of advertising. It may also come as a surprise to you that 80% of all Instagram users around the world follow popular businesses of their choice. This is the reason why some of these establishments even report earningmillions in revenues from mobile advertisements using this popular photo-sharing application. These are facts you cannot afford to ignore if you want your organization to gain the competitive edge in the marketplace. Such professionals also point out the following four crucial ways Instagram can help you expand your business operations in the marketplace:
- Product promotion
When you take steps to post images of the products you are offering to sell the general public, you can use certain features to link such pictures to a relevant page of the business website. This is an ideal way of informing members of the target audience of your organization to boost sales. If such customers show interest such goods, they can easily navigate their way to the main product page of your site to know more. They may even end up making a purchase.
- Boost organic traffic to your business website
The links which you attach to the striking photos of the products you are trying to sell in the market is an ideal way to generate more organic traffic to your business website. If people with your target audience show interest in such images, you will not hesitate to click on such links to know more. Such individuals can even turn out to be reliable customers who are willing to purchase such products. You should also know that prominent internet search engines consider this fact when allowing ranks to various business websites on their result pages.
- Establish viable relationships with members of your target audience
An ideal way for you to engage your target audience using Instagram is by uploading eye-catching images which such people are enjoying seeing to highlight your business. You should not hesitate to post pictures of social activities your organization actively promotes to make this world a better place. You can even take them on a journey to show them how your establishment makes the products you are offering to sell them. Your objective is to get positive feedback from such members for your efforts using this popular mobile photo-sharing application. To buy such Instagram ‘likes’, ‘views’ and ‘followers’you can visit Gramblast.
- Provide exclusive content to your ardent followers
To attract new customers, you can give an exclusive preview of the products you are about to launch in the market for the benefit of the members of your target audience. You can even go a step further by offering them attractive discounts on the purchase of such products before actual launch date. This can go a long way in boosting the number of lead your organization gets from your Instagram followers.
Top 3 ways to increase the popularity of your posts using Instagram sans hashtags
When it comes to promoting your organization’s products on Instagram, you should always endeavor to post eye-catching pictures and interesting videos to attract the interest of target audience. If they become addictive to such images, they may want to browse through your business website frequently. Your objective is to get a thousand ‘likes’ for all your posts from your followers and keep the momentum going. For this to happen, you need to make popular use of relevant filters on Instagram even if you do not use hashtags. Experts say you can achieve in the following three ways:
- Post eye-catching photos
People of all ages love to see stunning pictures which appeal to them. The members of your target audience are not an exception to this rule. This is the reason why you need to keep this fact in mind while posting images of products you are trying to sell in the market.
- Include catchy and humorous
You could go a step further to include humorous yet trendy contents to all posts you uploads using Instagram to attract the attention of the members of your target audience. However, you need to make sure the information you attach to such photos and videos is within the guidelines the people managing this popular photo-sharing lay down for all businesses.
- Inspirational message
To engage your target audience, you could include inspirational quotes from famous people with the stunning images, pictures and videos you post using Instagram. It could come as surprise for you to see the effect of such an action can have on your business revenues.
Having an active business profile on Instagram and using the application to promote your products is the market can do wonders for your business in the long-run. Recent statistics on the influence of this popular photo-sharing applications on businesses proves this point without any reasonable doubt as long as you use its unique feature in the right way. It could turn out to be a win-win situation for you.
