With so much of business being based online these days, you need to make sure that your online presence is on point. And that means much more than just having a good website and a blog to boost SEO and sales. Have you thought about how much your social media presence needs to be improved? If you think about your business at the moment, is social media working or making a difference for your business?

If you are quite an established business, then you are likely to already have an element of a social media presence. But are you making it work for you? Some brands are so well known for their social media accounts, and if you can be a part of that, can it can make a real difference to your business. For a lot of business owners and marketers, you could already have profiles on things like LinkedIn, Facebook & Twitter. However, if you really want to make the most of these, you need to make sure that you are using them properly. Social media is something that can only be of benefit to your business, if you are able to understand it all, and are able to harness the individual platforms to make a difference to your business. So with all of that in mind, here are some tips to help you use social media when you are marketing your business.

Understand Your Audience

Social media sites are quite varied and there are different platforms for different people; it is broad and diverse and you need to know which ones to use for your business, as there is no need to be active on all of them. The obvious choices that you have are things like Facebook, Twitter, Instagram, and Youtube. But there are plenty of other sites like SnapChat and Reddit that could be used for your business too; it all depends on who your audience is. It can be overwhelming to think about all of these things and stay on top of it all. So you do need to understand your audience. What is the nature of your industry, who are your customers, what sites would they mainly use? When you understand your audience you will be able to focus your efforts on the most relevant sites, you will be able to maximize your efficiency, and results.

Talk with Your Audience

There is a big difference between using social media to talk at your audience and then using the platform to talk with your audience. You want to engage your audience when you use social media. Without them talking back to you, then you are simply talking at people and it shows very little personality from your business. This is why social media can be really key for your business. For instance, how much are you using things like YouTube or Instagram stories? Are you sharing fun things, behind the scenes, or informative videos? Looking for filming locations near you could be a good idea if you need to improve your business’ use of video on social media. Interaction is one of the main aspects of social media, hence the name social, which is what makes it valuable.

Be Active

This is something that might seem obvious, but it can be something that a lot of people forget about. There are a lot of things that move quickly in this modern world, and one of them is how fast social media moves. So you need to make sure that you are on there frequently and regularly for your followers, and to gain more followers. If you don’t, you can lose followers and hinder the ability of your profiles to grow.

If you are not able to connect with your customers on a personal level, then it will mean that there is a large chance that followers won’t be able to connect with your brand. If someone was to call or email your business, you will reply. But are you interacting and responding with followers on social media in the same way? Just because they are on a social media screen, it doesn’t mean that they shouldn’t be treated in the exact same way as other customers; you wouldn’t just ignore a customer that walked into a store and asked you a question, would you? Take the time out to listen to them, engage with followers, and then respond. It will make such a difference to your business growth and create many more loyal customers, for sure.


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