Looking to increase traffic to your business’ website? If so, then you may have considered search engine optimization or starting a social media campaign to drum up business. However, there is another alternative that may have slipped under your radar – Google AdWords. Let us tell you all about it, and how it can work for you and your business. Check it out, below.
Google created this service as a way for it to gain additional revenue. However, that doesn’t mean you aren’t able to make money from it. The basic premise of AdWords is simple. Whenever somebody searches for keywords relevant to your website, a paid advert will appear at the top of Google’s search results. Have you got an eCommerce business selling sports gear? If so, then whoever types in ‘sporting equipment’ into Google is likely to see your website presented above all other search results. How great would that be?
However, the best part about Google AdWords is that you only pay for it when somebody actually clicks on your link or calls your business’ number. That means absolutely none of the money you are investing is going to waste as it may do with other digital marketing services. This is where Google’s solution stands out. If nobody visits, then it’s very simple – there is no fee. This allows you to see how effective this marketing technique is actually being for your business. It’s free to sign up for Google AdWords, too. So, if you’re just looking to try it out for a short while, then you can. There is absolutely no contract to lock you in, either! Ideal.
How much does it cost, then? Well, not an awful lot in truth. Because you only pay for your AdWords when they are working, it is all results dependant. Google states that most companies are successful when they spend around $20 per day to begin with. Google’s analytics service that comes with AdWords is useful for seeing what sort of trajectory your expenditure is at. This is all up to the minute information, too.
So, if you like the idea of Google AdWords and think you could make it work for your business, then why not go ahead and sign up? You’ll always be in control and, remember, it’s free to sign up – you only pay when you benefit from the service! There really is nothing like this on the market. Not too technical and don’t think you could handle running your own AdWords service by yourself? If so, then you could always outsource the job. There are a number of companies willing to offer AdWords management services to businesses like your own. These companies promise results and will certainly aim to deliver!
Hopefully, now, you can see how Google’s AdWords service might work for you as you strive to market your business. This is an excellent digital marketing tool, and should not be overlooked in favor of SEO or social media strategies. Let us know in the comments if it has worked for your business. Give your business that advantage, today!