According to the latest TravelClick data, loyalty program members account for nearly 80% of all room nights booked through a hotel’s website (Brand.com). This accentuates the value of this customer segment, given a loyalty guest’s propensity to book through the hotel’s lowest cost distribution channel.
via Loyalty programs drive hotel direct booking strategies.
- Report: Loyalty programs don’t always breed loyalty in Australia (econsultancy.com)
- What to Do When Your Ho-Hum Loyalty Program Isn’t Doing Its Job (dbsquaredinc.wordpress.com)