Whether your goal is to obtain a seat at the table, or to prove the value of marketing, you need a viable relationship with Finance.
‘If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words’ ‐‐ Marcus Tullius Cicero (c. 106‐43 B.C.).
via Lost in Translation: Bridging Marketing and Finance. – Friday, 29th November 2013 at 4Hoteliers.
