Look Busy

In the late ‘80s, I worked for a wonderful man named Len Kendall. Len was one of the best storytellers I’ve ever known, and he knew more jokes than anyone I’ve ever known. He loved to tell the story about the time, during the reign of Paul VI as Pope, that His Holiness was running around the Vatical telling everyone that the arrival of Jesus was imminent.

Running from room to room, the Pope kept exclaiming, “Jesus is coming! Jesus is coming!”

As he entered one of the offices, a priest happened to be in there cleaning off the top of his desk. “Jesus is coming! Jesus is coming!” the Pope yelled to him.

Confused, the priest looked up and asked, “But Your Holiness, what should I do?”

Pope Paul shouted back in his Italian accent, “Looka busy!”

Given the state of our lengthy but seemingly easing coronavirus quarantine — and given the … uh … rules of engagement with which some of us are complying — “Look Busy” seemed like the perfect subject for a video.

If you don’t happen to notice my tongue planted firmly in my cheek, please call 1-800-GET-MARK. Anne will be happy to take your call.


Mark O'Brien
Mark O'Brien
I’m a business owner. My company — O’Brien Communications Group (OCG) — is a B2B brand-management and marketing-communication firm that helps companies position their brands effectively and persuasively in industries as diverse as: Insurance, Financial Services, Senior Living, Manufacturing, Construction, and Nonprofit. We do our work so well that seven of the companies (brands) we’ve represented have been acquired by other companies. OCG is different because our business model is different. We don’t bill by the hour or the project. We don’t bill by time or materials. We don’t mark anything up. We don’t take media commissions. We pass through every expense incurred on behalf of our clients at net. We scope the work, price the work, put beginning and end dates on our engagements, and charge flat, consistent fees every month for the terms of the engagements. I’m also a writer by calling and an Irish storyteller by nature. In addition to writing posts for my company’s blog, I’m a frequent publisher on LinkedIn and Medium. And I’ve published three books for children, numerous short stories, and other works, all of which are available on Amazon under my full name, Mark Nelson O’Brien.

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    • Thank you, Laura. I’ll certainly admit to having fun creating it. And needless to say, if Anne weren’t such a good sport, I’d never get away with it. 😳🤣

      I can’t believe I’ve been doing these things for three months. When COVID’s over, I’m out of material. YIKES!

  1. I’d leave a comment, but I’m busy. My wife and I work for the same place, and today we’re working from home… so I will leave it to you and all the other gentle readers to judge the veracity of my claim for your own selves. As for me, I’m busy. If I did have time and inclination, I would say that this is another fine piece from the mind of Mr. Mark O’Brien, but as I said, I’m busy. Even though there are those who say that busy is the new stupid, I’m too busy to judge the veracity of that claim. Well done though, from what I can tell.

    • Tom, no matter how I feel, I always feel better after I hear from you.

      It’s a running (bad) joke in our house that, any time Anne asks me to do anything, I always shrug, stammer, hold up my hands, and tell her I’m busy.

      I hope you get to read this post whenever you have the time. In the meantime, I’m grateful you commented on it.

      Thank you.