Long Live The King

This picture you see here above was one that I took on one of a thousand bike rides I went on when I lived in Toronto. I used to ride my bike everywhere. To work. To the store. Out for coffee with friends. Wherever.

The view from the seat of a Raleigh touring bike is a lot different than the view from a car. Most importantly, you can see a lot more and, as a result, more interesting stuff catches your eye.

I always had a camera or phone with me on these trips because you never knew what you’re gonna run into. I also made it a point to travel wherever I was going by different routes to make sure I saw as much as I could along the way.

I honestly can’t remember where this pic was taken other than somewhere in the east end of Toronto. Maybe close to Eastern Avenue, cause there’s a lot of weird shit down that way.

Elvis was probably the first real rock and roll superstar. When he showed up in the late 1950s, rock and roll music was kind of in its infancy, Radios had yet to warm up to it in any significant way. But the kids knew what was what, and they were the ones who really discovered Elvis and put him on the musical map.

Young Elvis was an interesting character. He had that kind of boyish charm and aw-shucks sensibility in his interviews, but he basically transformed himself when he hit the stage. He got tough, and sexier (or so I’m told).

It was like there was this bunch of old souls living inside him. From old crooners to old black gospel singers to kick-ass rhythm and blues types. He embodied and projected all of that with a dynamic that had not been seen before.

There was also something about the time he came up in. The baby boomers were all in their teens and, subconsciously looking to create a culture that belonged to them. And being one of those teenagers, I embraced what was going on 100%. I bought Elvis’s records, and I bought Gene Pitney and Buddy Holley, and Bill Haley & The Comets, all that stuff, and listened to it a lot, much to the chagrin of my parents.

I wasn’t so much a fan of Elvis, because I saw him having more appeal to the ‘rollers’ or ‘greasers’ of the day. I was culturally in the other camp, who were called ‘squeaks’ or ‘collegiates’. These were cultural stereotypes that were defined more by the way you dressed than by the music you listened to. Because the music was all new and it was relatable right across the board.

But a lot of people loved Elvis and do to this day. His songs were so all over the place that it was possible to like some of his songs and not like others.

And the people who managed Elvis played this out as far as it was possible to do that back in the day. Elvis was just about everywhere, in every tabloid, on every radio station worth listening to, and even on the mighty Ed Sullivan show. Elvis did interviews all over the place and was always polite. Elvis got drafted and became a poster boy for the US army. Then Elvis started making movies. At first, they were musicals, designed to sell albums, but later on, they became more of a showcase for his acting ability.

Elvis had a great run and was propelled into the icon stratosphere, which meant that after his touring days were over, he could have his own show in Vegas. As that time approached, the question of whether all this fame and to a certain extent, fortune, would spoil The King. And the answer really turned out to be ‘how could it not’.

Adulation is a narcotic, and after a while, it warps you and turns you into something you never were, or ever dreamed you could become.

You find it hard to be happy, truly happy. And you feed that beast with the insatiable appetite. Eventually, like many of the those in the same stratosphere, like Marilyn Monroe, Michael Jackson, Jim Morrison, Janice Joplin, and all the rest, you get lost up there.

But when I think about Elvis, which really isn’t all that often, I don’t think of the guy at the end who came crashing down. I think of the young guy who dragged the music business kicking and screaming out of the 40s and up to the present time. His final scenes were a lot shorter than all the scenes that led up to it.

And our culture owes him a lot. Because whether you were a fan or not, he was the King for a lot of people and still is to this day.


Jim Murray
Jim Murray
I have been a writer since the age of 14. I started writing short stories and poetry. From there I graduated to writing lyrics for various bands and composers and feature-length screenplays, two of which have been produced. Early on in my writing career, I discovered advertising. While the other media have drifted in and out, communications writing and art direction have been the constant through a 20-year career senior positions in Canadian and multi-national agencies and a second career, which began in 1989, (Onwords & Upwords Inc), as a strategic and creative resource to direct clients, design companies, marketing consultants and boutique agencies. Early in 2020, I closed Onwords & Upwords and opened MurMarketing which is a freelance strategic development/copywriting/art direction service for businesses working to make a positive difference in the world. I currently write long format blogs in 4 different streams, encompassing, entertainment, marketing, and communications, life in general, and the renewable energy and recycling industries. These are currently published on I have, over the years, created more than 1500 blog posts. I live with my wife Heather in the beautiful Niagara Region of southern Ontario, after migrating from Toronto, where I spent most of my adult life. I am currently recovering from spinal surgery and learning to walk again.

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  1. Jim — I was never a big fan of “the King.” I jumped from the World War II crooners and bands to Jan and Dean, and the Beach Boys. The one song I truly love featuring Elvis isn’t by Elvis, it’s only tangentially about him and his era; it’s “Graceland” by Paul Simon. But I love your story telling and that will do.

    • I think Graceland is a great tribute, I also very much love Walkin; In Memphis by Marc Cohn. Byt the time I had glommed onto Elvis he was already pretty much a big star. I saw what people people dug about him. But I was much more a Buddy Holly fan and then the folkies came along, then Dylan and I was gone from pop music forever. Txx for the comment.

  2. I was never what you would call a huge fan. I would have been about 12 when I discovered rock and roll and he was one of the most popular of the people on the charts. I like listen to Little Richard, the Big Bopper, Ritchie Valens, Buddy Holly, Gene Pitney and Rick Nelson, who was really more a YV star than a music star. After than came Dylan, Phil Ochs, Joan Baez, Dave Van Ronk and all the rest of the folkies and folk rockers.

  3. As a very little girl I watched Elvis on tv, he’s probably one of my first girl crushes ever. My parents played his music and adored him incredibly. I cannot imagine growing up without Elvis, the king. A definite icon with huge impact. What a great tribute Jim… makes me think of modern days and although most know who he was, but to be closer to the initial impact was something else.
    Thanks for this. As we think of him, I say a thank you to his spirit and the one who sent it🙏🙏