How do you make your listings stand out and get ahead of the troves of existing and new businesses competing in your space? There are many factors that play into this including consumer psychology, timing, brevity, context, clarity and comprehensiveness. These factors, of course, will vary in between industries, but the core strategies will remain the same.
In order to write effective listings for your products and services, it’s imperative to get in the mindset of your ideal target market. This will help you find the right emotional ties, identify what concerns they’ll have and recognize which factors mean the most to them. Aside from understanding your ideal customer, undeniably you’ll want to dial in on the market that you’re competing in too. Check out competitor strategies and see which tactics you can pivot and improve upon. To help set yourself apart, look to leaders in other industries for inspiration. You may see a tactic or promotional idea that would work great for your offering.
For more information on how to formulate a listing that translates into sales, see the listing tips and tricks visual below.