It’s almost become a daily mantra – ‘Marketing is expected to drive business growth and revenues’, while the real challenge is actually developing and deploying the strategies, programs and tactics that will achieve these.
For example, marketers are exploring various combinations of channels in order to identify the best mix to impact customer acquisition and retention.
via Linking Engagement to Profitability. – Sunday, 19th January 2014 at 4Hoteliers.
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