LinkedIn is a giant community of 225 million users, most of whom are positive contributors to the world’s largest social networking site for business. There’s so much good that happens there every day… people finding jobs, growing their businesses, knowledge-sharing, identifying new clients, reconnecting with former colleagues, asking questions, hiring great employees, sharing great articles, getting introduced to industry peers and all sorts of other networking goodness.
Of course, there are always a few bad apples in any bunch and LinkedIn is no exception. Some people repeatedly break the rules and negatively impact the overall user experience by spamming, having multiple profiles, blasting groups indiscriminately and all sorts of unbecoming behavior. (All of which is definitely hurting their personal brand in my opinion, but that’s another post for another day…)
For years, bad behavior ran a bit rampant and everyone almost got used to it as a fact of life on LinkedIn. But that’s definitely changing. LinkedIn is now cracking down and taking their terms of service very seriously. So much so that some people might not even be aware that they’re breaking a rule and inadvertently putting their account at risk.