Recently, I have been asked to describe what it’s like to be a Hotel Task Force Consultant. They wonder about the scope of work, the benefits, my role, the travel, and an overall understanding of what it is all about. The objective is to share my experience over the previous year to assist prospective consultants in determining if this role has appeal. I have gained an invaluable understanding of certain qualities one must have to be successful as a Hospitality Consultant.  This has been a richly rewarding and fulfilling journey as we take our scope of knowledge into different hotel cultures and strive to make a difference.  The following are a few values and characteristics one should have to get the most out of the experience. There is no certain order and most certainly will not include everything.  It does, however, offer a framework of what I have found to be useful thru my own journey.

Compassion: This is a critical component when you initially begin your assignment.  We are unsure of the overall mood of the hotel. There is going to be uncertainty within the employee ranks.  There has been a personnel change and this alone causes people to reflect and assess their own situations at the hotel.  We have to respect where people are in this process and understand how they visualize what may follow. Change affects people differently although we recognize that things will not remain the same as we have become accustomed.  Listening to and understanding from their perspective provides a better insight into the appropriate next steps. Our role in this transition is to provide guidance and stability as the hotel prepares for new leadership. There is no defined timeline in the length of our tenure. However, our immediate focus towards being approachable and engaging has made profound inroads towards moving the hotel along the pathway of the new norm. Our example provides a calming effect during a potentially stressful situation.

Set The Tone: Communicate what your role and objective is while you are at the property. This will go a long way towards building trust and buy-in with the new direction. Please understand your length of service will vary based on the scope of the assignment.  My average tenure during each project has been just under two months.  You may not provide the long-term solution but your leadership during these critical days and weeks eases the transition towards permanent leadership.  You are running the day to day operation and must do so with respect, professionalism, and dignity.  You are not a babysitter.  You are a consultant with an objective of representing yourself in a manner befitting your industry and your client.

Engage: The staff wants to know who you are and we should seek to build a connection.  I have made what will be life- long connections from many special people all over the United States.  Walking around the hotel and bringing a sense of openness and genuine interest has positive effects on morale and productivity. You are the leader and your example will be followed.  Do not remain seated in the office. Take ownership and maintain a commitment towards knowing what is going on at your property. Visibility throughout the hotel demonstrates your willingness to be a part of the atmosphere as well as the process.

Experience: I have really broadened my horizons and expanded the level of knowledge and experience in my craft. Take advantage of the technology, training, and teachings each assignment brings and deepen your understanding of the various disciplines of the hotel. This experience has allowed me to become a better leader as it has introduced me to alternative ways of doing things in a much more progressive manner. Each project only enhances your skill set and tool box moving forward.

Value: Your service is a Value Add.  Your expertise allows the client invaluable time to select the best candidate without having to rush thru the process. Your presence and willingness to serve provides the necessary foundation for the proper execution of the day to day. The hiring process is the most important thing an owner must do to protect the credibility and value of the asset. We provide the framework to protect that process.

The Travel: Absolutely!  This is an enjoyable part of the experience.  During my tenure with the Carver Hotel Group, I have had assignments in

Atlanta, Georgia,
Round Rock, Texas 
Austin, Texas,
Nashville, Tennessee
Detroit, Michigan.

Each stop has allowed me a glimpse into what makes each city and community unique and unlike anywhere else.  I have visited numerous attractions, festivals, games, concerts, libraries, museums, and parks.  You have the freedom to experience life outside of your own community.  This alone has enriched my understanding and appreciation of this great country we live in.

 I would be remiss if I did not offer my opinion of the Carver Hotel Group. This visionary company, based out of Atlanta, Ga has set the bar high with regards to what they offer and how they truly take care of their consultants. Each member of the organization is a consummate professional who looks to add value to their colleagues each and every day. They provide extraordinary support to the people in the field. They look out for our best interests and provide opportunities for success, growth, and job satisfaction.  I highly recommend you take a look at what Carver can offer you. Visit their website at www.carverhotelgroup.com to learn more. As one of the newly named Ambassadors, I can say, without delay or deviation, Carver Hotel Group has had a huge impact on my career. This company can absolutely do the same for you as well!

I am hopeful that this brief snapshot answers some of your questions about Hotel Task Force Consultants. This is a meaningful service we provide and our group is poised for additional growth moving forward. We look forward to seeing you on the road towards success!


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Chris Adams
CHRIS has over 30 years in the Hospitality Industry serving in a number of emerging and diverse roles. His specialty has been in the area of Staff Development, Organizational Enhancements, Task Force Management, and Public Relations. He has worked for several brands such as Sheraton, Hilton, Marriott, Holiday Inn, and several Independents. An advocate for strong community relationships, Adams has served on numerous boards and Non-Profits in an effort to bridge certain gaps towards better understanding and inclusion for all. Additionally, Adams serves as a Legal Task Force Consultant assisting Law Firms in developing case positions via mock juries, selection, and development of media strategies. These efforts have provided further strength towards mediation and successful case resolutions
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Ken Vincent
Ken Vincent

All important points, Chris, whether one is in a consulting role or a “permanent” management position. Of the two I would focus on visibility and being open to learning as the most essential.

A hotel is a labor intensive business and visibility (and accessibility) of leadership is a must. The staff must see the leader and feel comfortable that he/she is approachable.

I learned early on in the hotel business that every employee knew something that I didn’t know. If you want to know how to reduce the breakage of china and glassware, ask the dishwasher. He knows more about the cause and how to fix it than either you or your Executive Chef.