Customers appreciate simplicity. In fact, a number of recent studies have shown that it’s key to their loyalty and satisfaction. CEB reported in HBR last year that the most important factor in creating customer “stickiness” was “decision simplicity,” i.e. the ease of getting credible information in the midst of marketing noise.
- 7 Customer Service Lessons from Amazon CEO Jeff Bezos (blogs.salesforce.com)
- An Insight To CEOs & Social Media (bobevansblog.com)