Recruiters who possess a high degree of self-confidence and charisma tend to dominate their market and out perform their competitors. They negotiate higher fees, gain access to elite clients, and land highly sought after retainers. Much of their marketing is done for them; new clients seek them out because their reputation precedes them.
Charisma gets people to like you, trust you, and want to be led by you. It can determine whether you’re seen as a follower or leader, whether your ideas get adopted, and how effectively your projects are implemented. It makes people want to help you achieve your goals.
As a recruiter when trying to have a new client charisma will not help you. An outgoing phone personality is all you need in that regard. However, fees, payment terms, availability of talent, industry knowledge, are the most important aspects of recruiting. Your clients do have to like you and you in term should like them but that relationship will take time to cultivate as long as you have proven you can “perform”.