The phrase, “don’t reinvent the wheel,” is common among innovators and inventors. As the internet has opened new channels for businesses to thrive, we must remind ourselves that if it isn’t broken, don’t try to fix it. Since marketing and advertising play into human psychology, which is unlikely to change as digital marketing continues to grow, why deviate from the strategies of the past. We are not arguing that the strategies and techniques of the past were perfect. Computers offer many benefits to marketing and advertising efforts, such as the ability to track engagement, measure individual ad performance, and test different variations, among other benefits.
In the visual below, take lessons from history’s expert advertisers, marketers, and promoters to boost your own marketing strategies.
Courtesy of CleverTap