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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

Leadership and Trust

Trustby William “Bill” Brashers, Ph.D., Featured Contributor

[su_dropcap style=”flat”]L[/su_dropcap]AST TIME WE EXPLORED what it might take to win a follower. Remember: no follower, no leader. Your company can make me your manager, but it can’t make me your leader. When do I become your leader (if I do)? I become your leader if and when you choose to follow me. Not before, and not unless.

We know that followers follow leaders because leaders make it “worth it” to the follower —in ways besides (but including) dollars. Great, we’re there. Now for another crucial factor: Trust.

OMG. How many times have you heard that word raised amongst your employees? If you haven’t heard this, you need to get out more (or you understand leadership so well you could teach it).

Ask yourself this question: “Would I follow someone—from the heart – that I didn’t trust?” Not “obey to get my pay.” We all have to do that sometimes. But would you follow someone from the heart that you didn’t trust? Think about it…. probably not. Nobody would. So the question arises, “Who do we trust?” Some say, “Those with Integrity.” But how do you define integrity? “Doing what you say you’ll do.” Here’s what I’m going to do. I’m going to skin you alive, and hang you from your heels… and then I do it. Trust me? Didn’t think so. Wrong criterion.

Who do we trust? I know, we both got the “vinegar and honey” speech when we were eleven. I was 45 before I heard this, though. I submit it for your consideration… what do you think? Is it not true that:

We trust people who’ve shown a pattern of helpfulness to us, and we distrust those who haven’t.

True, no? In a world where everyone is looking for magic keys, here’s a great big one. Helpfulness wins followers; helpfulness grows followers; helpfulness retains followers… and builds trust

Want to be a Leader? Want real followers? Want to be trusted?

GET HELPFUL. STAY HELPFUL.

After all, if you’re not choosing to be helpful, what are you choosing to be? Obviously not helpful … if it’s “not helpful,” it’s not helpful. How’s that helpful?

Willam
Willam "Bill" Brashershttp://www.bartellbartell.com/
BILL is an experienced professional in the development of real-world leaders and their organizations. He has worked with thousands of owners, executives, supervisors, and teams throughout the USA over his 22 years with Bartell & Bartell, Ltd. Holding a Ph.D. in Industrial/Organizational Psychology, he also serves as Dean of Bartell’s intensive Leadership Flight School™. Leadership Flight School is consistently ranked as a top tier training session by participants. 94% of participants rank LFS as “exceeding expectations or the BEST leadership training they’ve ever had”. And that’s coming from participants that have attended leadership training at the top business schools and leadership academies in the country.

DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE


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