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Leaders: The Strategic Yardstick You Can’t Afford To Ignore

At first blush, “beating the market” might sound like an expression better suited to investing or financial management than to business strategy. When you think about it, though, overcoming the profit-depleting effects of market forces is the essence of good strategy—what separates winners from losers, headline makers from also-rans.

via The strategic yardstick you can’t afford to ignore | McKinsey & Company.

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