Digital marketing is the most common form of marketing for businesses these days, with almost every company using it in some form. There are a lot of different jobs available in digital marketing and some of them are very well paid. If you want to land a job in digital marketing, you are going to come up against a lot of strong competition so you need to make yourself stand out. These are the main areas that you need to be proficient in if you stand a chance of getting a job in digital marketing.
SEO (Search Engine Optimization)
Search Engine Optimization is one of the most important factors in digital marketing. Most customers will find businesses online using search engines, but people are unlikely to look past the first page of results. If your SEO is not up to scratch, your business will feature very low on search results and it is unlikely that you will get much traffic on your website. If you are applying for jobs as a digital marketer, it is vital that you have a good understanding of all of the aspects of search engine optimization. If you don’t, you need to add this skill to your portfolio because it is likely that all of the other candidates you are up against will be very experienced in it.
Mobile marketing is another key aspect of digital marketing. It allows companies to directly target a large number of potential customers. There are many different branches to mobile marketing and you should try to get experience in all of them. Some of the best digital marketing jobs are focused around mobile marketing, so if you want to become an SMS reseller, or something similar, you need to make sure you are an expert in mobile marketing.
Although they might seem a bit old fashioned, email marketing campaigns still work. A lot of digital marketing has moved on to other areas, but the email marketing campaign is still a cornerstone of the industry. They are very cheap to run and take very little maintenance, and although you won’t get an immediate response, they will still increase your customer base. When applying for jobs in digital marketing, try to focus on the ways that you could make email campaigns a bit more innovative.
Social media is what most people think of when they hear somebody say digital marketing. A lot of people make the mistake of thinking that it is as simple as making a few posts on twitter and facebook everyd ay. There is, in fact, a lot more to it than that. A good social media marketer is always up to date on the latest online trends, and can use these to their advantage when posting on social media platforms. A lot of people will say that they have social media marketing experience, but most of them will not understand the complexities of using the platform for marketing. If you show that you can properly plan and execute a successful marketing campaign using social media, you will greatly improve your job prospects.
If you make yourself an expert in these areas, you can land the digital marketing job you’ve always dreamed of.