by Krishna Govada, Guest Contributor
[su_dropcap style=”flat”]M[/su_dropcap]OBILE MARKETING can be considered a very important type of marketing during holiday season. A consumer looking for any kind of product will rely on his mobile for reviews. Reports show that more than 60 % of search traffic comes from mobile during December, the holiday season. Following these killer strategies can help you in achieve mobile marketing success.
1. Make use of your keywords
Keywords play a very important role in optimising your brand for mobile marketing. Make sure that you are also using local keywords in your content with which most of the mobile users search for. Do not over optimise your content with lot of keywords and stick to three to four highly important keywords.
2. Make your offers visible
Consumers who visit your website using their mobile devices will visit few pages. So make sure that the offers appear on homepage. This can help catch the attention of your visitors. Also make sure that an alert is sent in the form an email for every new offer.
3. Ensure your customers can easily find you
Ensure that you include a map in your contact information. Most of the mobile users find this very helpful in finding your address. This is very important for a brick-and-mortar business.
4. Device compatibility
Consumers today use various kinds of mobile devices which vary in their size. So make sure that the content of your site is friendly with all kinds of mobile devices. Also make sure that when your website is updated for any new version, it is meeting all mobile usability requirements.
5. SMS personalization
Make sure your SMS is personalised to each and everyone. There are lots of tools which help you do this in an automatic way. Some of the tools which can help you are Simplycast and Agile CRM. They help you personalise your SMS with a variety of custom fields like first name, last name and location.
6. Mobile App
Try having a mobile app for users to download and use at their own time. Even without a reliable internet connection native mobile app can increase the user experience.
7. Get to know about your competitors strategy
Try analysing your competitor’s app and their mobile marketing strategies. This can help you get some ideas in providing some additional features and user experience which your competitors are not providing.
8. Reporting and Analysis
Reporting is very important for any mobile campaign. Try to analyse your campaign reports and get to know about your return on investment and improvement areas.
Mobile marketing seems a bit complex. But by using proper tools and strategy, you can optimise your brand for mobile users and can increase in your return on investment.
Krishna is a passionate blogger who writes primarily on SEO, Social Media, CRM, Marketing Automation and covers the entire gamut of Marketing. He is an MBA graduate in marketing and also a B.tech graduate in electronics and communications. When he is not writing he is found reading articles and blogs written by others.
