Keys to Positive Change in Sales and in Life

In 2020, the grieving process showed up everywhere in our lives and business. While some businesses prospered, others suffered challenges that range from frustration to devastating loss. People have met these changes with varying degrees of denial, anger, bargaining, depression, and acceptance (the 5 steps of grief).

Those who continue to prosper despite their circumstances exhibit two common traits: proactivity and creativity. These two qualities work together to guard a hopeful perspective that can keep your business and your life moving forward.

Be Proactive

Proactivity is defined as acting in advance to deal with an expected difficulty. It requires a shift in thought process to seek out potential solutions in advance, so the problems are minimized or avoided altogether.

Proactivity is a conscious choice. Consider these ways to become more proactive:

Ponder what you can do vs. what you can’t.

Take initiative to start something new.

Lead others to think differently about their situation.

Be the one who voices the silver-lining message vs. doom and gloom.

Back up your words with action. And don’t worry because imperfect action tops perfect inaction every time.

Be Creative

Creativity is defined as being marked by the ability to create. It is a natural complement to proactivity. In his book The Science of Getting Rich, Wallace Waddles states that creativity is the opposite of competition.

Creativity augments instead of limiting. It finds new ways that go beyond what was previously known in order to arrive at a better place.  Here are some things you can do to increase creativity:

Make a choice to look beyond the obvious.

Apply cross-discipline knowledge in unlikely places to see what comes forward.

Ask questions that open new perspectives.

Lead brainstorming sessions where all ideas are welcome.

Encourage others to think creatively.

The Key

It is prudent to remember that our best thinking got us where we are today, and we don’t know what we don’t know. Therefore, it’s important to seek wise counsel. Partner with God through prayer. Seek wise input from people you trust who have more experience than you. Be open to looking at things differently. Test everything with research and prayer. Then act.

As you cultivate the habits of proactivity and creativity you will become part of the positive change you want to see in the world around you.

Have fun proactively creating!


Deb Brown Maher
Deb Brown Maher
Deb is the owner of Deb Brown Sales ( where she lives her passion to help small business owners succeed through improved sales performance. She has over thirty years of experience in all levels of sales leadership, training, and coaching. Her clients boast that she successfully moves them from “stuck” to “productive” by empowering them to change the way they approach sales. She’s leveraged her sales experience to help companies of every size, from start-ups to multinationals. Deb is committed to helping people sell from a position of integrity. Her methods are detailed in her book, Sell Like Jesus: 7 Characteristics of Christ for Ethical Sales which was honored as a finalist in two categories at the “American Book Fest 2020 Book Awards.” A cum laude graduate of Allegheny College, Meadville PA, Deb is a voracious reader who values life-long learning. She especially enjoys learning about sales psychology, sociology, how the brain works, quantum physics, and effective communication strategies. She diligently incorporates what she learns into her ever-evolving training and coaching approach to help people communicate more effectively in any circumstance. Beyond the books she reads, Deb is quick to say that she learns the most from the people she meets, engaging strangers and friends alike in conversations that always leave her enriched. Deb is a devout Christ-follower who enjoys worshiping the Lord with a paint-brush and canvas, painting what the Holy Spirit reveals to her during Christian gatherings ( She is also volunteers doing inner healing prayer and deliverance ministry where she helps people learn to hear the voice of God and develop a deeper relationship with Him.

SOLD OUT! JOIN OUR WAITING LIST! It's not a virtual event. It's not a conference. It's not a seminar, a meeting, or a symposium. It's not about attracting a big crowd. It's not about making a profit, but rather about making a real difference. LEARN MORE HERE



  1. “imperfect action tops perfect inaction every time.”

    This is so true, Deb, but it requires the same psychological safety that also feeds creativity. It is little wonder if this aspect suffers in places where forced ranking is part of the people policy when “creativity is the opposite of competition”.