As a start-up, you’ll likely have heard about the wonderful world of branding. It’s pretty useful to think of your brand as the personality of your business, yet naturally, this personality won’t just manifest itself out of thin air. Branding is something that you (and your team) have to decide and develop yourself. Your brand will ultimately be a result of everything that your business does that makes an impression on your customers. In this way, it can incorporate everything from your aesthetics to your tone of voice and your company values. Let’s hop on in and take a look at some essential branding advice for start-ups.
Tell a story
Branding in the modern business world is much about brand storytelling; if you want to compete in a saturated market, you need to be able to stand out in the crowd. The way to maximize your sales will mostly rely upon how you communicate the story of your business, along with its values and beliefs. Gaining an emotional response in the consumer, and appealing to them as human and personable, is how people end up choosing one company over another. People do not want another grey corporation in the crowd; they want a company that they identify with. With this in mind, let’s consider how you can market yourself to appeal to the consumer on a valuable level.
In the last few years, we’ve seen trends toward the practice of video marketing. Some businesses are opting for pre-recorded videos on their blogs and websites, while others are hosting webinars to present their products live. With webinars, you allow the audience the opportunity to ask any questions that they might have. Practicing these types of marketing can enable your target audience to get a real feel for your business and your personality. You have a tremendous opportunity to present your brand, and it’s story and values in a positive light. What’s more, people love the idea of getting a sneak preview behind the scenes and assessing just who they are buying from.
Sad but true, people really will often judge a book by its cover! The things that seem merely material like your company name, logo or design work can really make or break your image. It’s worth working with a talented graphic designer to get your logo and designs for your branding just perfect. Before you call in a professional, you’ll want a solid idea of the look and image that you are going for. Once you’ve completed your target market research, you can keep referring back to this when your working on your company branding. Always keeping in mind what will appeal best to your audience won’t steer you far wrong.
When you’re starting out, sometimes small businesses can underestimate the importance of branding. However, all the top players in the industry rely on strong branding; so it would be a mistake to view it as merely a nice-to-have. The ideal thing to do is sit down with your team and discuss branding from day one.