Being able to keep your audience updated, as and whenever you need them to be, is a bit of skill in the online world. You have no idea if everyone who follows you will see your content, and you have no clue if you’ll interest everyone in your following with your most recent published piece at just a glance. What are you to do? We’ve got some ideas for you below. If you want to keep your followers’ fingers on the pulse, there are going to be some quick and simple changes you’ll need to make, and an increased audience retention will follow along from there.
There’s a lot of social media out there, and using them in the right way goes a LONG way for your online presence. (Pexels Image – CC0 Licence)
Remind Them to Turn on Notifications
It’s a very quick and simple thing to say, but it can make all the difference. If you’ve got a couple thousand people following you on social media, but you only average a couple hundred likes or views per picture or post or video you put out there, this could change things. You might just start seeing more likes or comments or views on the counter.
All in all, a quick phrase at the beginning or end of a post could help you to see a change in your audience interaction and retention, simply because some people don’t know when you’ve posted, or their own timelines get a bit too busy to see your content straight away.
Make Your Content Accessible
Your content needs to be accessible, meaning everyone has the chance to view it and interact with it, at all times no matter where they are or how they use the internet. Allowing a blind internet user to click a button to hear your latest blog post read aloud could do wonders for keeping their finger on the pulse!
Aside from that, it’s all a matter of convenience. If you want to provide a quick, creative, and accessible link to your newest video or the song you just released on Soundcloud or Spotify, you can use a QR Code Generator to embed a handy link into your accompanying social media posts. This is very handy for any social media platforms that don’t simply allow you to ‘swipe up’!
Don’t Overwhelm Your Followers
Finally, make sure you use the above points in moderation. You don’t want to turn anyone away by overwhelming them with notifications or asking for likes and comments. It’s good to have a reminder, but don’t make it your sole message every time you post something – remember that you need the quality of content innate in whatever you post, as well as a call to action that people will appreciate.
If you want your followers to keep their finger on the pulse when it comes to your content, make sure you’re using actionable tips like those above to guide you. Test them out and see how they work.
