The hospitality industry is constantly reinventing itself to stay on trend with not only what competitors are doing, but also what is expected and desired from consumers. That said, rebranding a hotel is not something new, it is likely something many of us have been part of more than once and will continue to cycle through in our careers.
While writing this article, I am currently part of a team in the midst of renovating, rebranding and completely transforming an iconic hotel in North Hollywood, California – The Beverly Garland. The property will debut later this year as The Garland. Built in the early 1970s by Fillmore Crank for his wife, actress Beverly Garland, the hotel has been a hideaway for the Hollywood and music industry elite, home to many movie and television show sets and a choice hotel for families and couples visiting Los Angeles.