Consumers are bombarded with choices every waking minute. The consensus by many is that we are all “dumbed down”. Even product warnings are appalling in the extreme: “Do not use toilet brush for personal hygiene” or “Never iron these clothes while being worn.” Business mantra can display the same careless attitude: “They won’t know the difference,” “They don’t care,” and “What can we get away with?” So, are we left with less than the status quo, delivering product and service which meets that lowest common denominator expectation? Sometimes you have to wonder.
Hospitality business men and women are a dedicated group of professionals, trying to attain a high level of performance in an environment beset with challenges. But, when you are tired and beaten up, sometimes the easy route does offer a balm.