In a packed room of 2,200 marketers attending the ANA’s annual Masters of Marketing conference last week in Phoenix, Joe Tripodi, Chief Marketing and Commercial Officer of The Coca-Cola KO +0.05% Company laid out his company approach to brand reinvention and the strategy it adopted to winning over “Millenials”, those crucial consumers born between the early 1980s and the early 2000s.
Just How Does Coca-Cola Reinvent Itself In A Changed World?
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