Job seekers these days have few advantages when applying for jobs if they don’t have an inside contact to smooth the path. The best recruiters make it easy to connect and make it possible to forge a working relationship with the brand. A recruiters job is to find top talent, yes, but a big part of that job is defending the brand against bad hires – think of Zappos’ practice of buying out employees who don’t “fit” quickly. And they continue to innovate.
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