Once you decide which goals are most important, determine which metrics measure the success of that goal. Social media offers a wide variety of quantifiable data tracked by the platforms themselves, Google Analytics, and third-party software that is tailored specifically to your company’s social media marketing efforts. From your data sources — including your marketing automation software — run reports, make projections, and find ways to improve. Continue reading the infographic below for more details on calculating your social media ROI.
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