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TAMPA BAY • FEBRUARY 23-24 2026

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Is Your PR Strategy Like Nero’s?

One of the worst jobs in history had to have been Nero’s Public Relations (PR) Officer. Can you imagine trying to put a spin on an image of the emperor serenely playing his fiddle against the backdrop of raging flames shooting skyward from a burning Rome? Ouch! The bizarre part of this story is that historians tell us Nero actually tried to help his people in the midst of the tragic conflagration. When he heard about the tragedy, he rush back to the city from his palace on the outskirts of Rome to coordinate fire-fighting efforts, established temporary shelters for homeless residents in public buildings along with his own gardens, and brought in grains from other cities to feed his citizens. But, none of that ever made the front page of the papyrus scroll. The only image that circulated was that of Nero fiddling while Rome burned. It persists to this day. Why? Because he didn’t have a good public relations strategy.

via Is Your PR Strategy Like Nero’s?, by Bonnie Knutson.

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