One of the worst jobs in history had to have been Nero’s Public Relations (PR) Officer. Can you imagine trying to put a spin on an image of the emperor serenely playing his fiddle against the backdrop of raging flames shooting skyward from a burning Rome? Ouch! The bizarre part of this story is that historians tell us Nero actually tried to help his people in the midst of the tragic conflagration. When he heard about the tragedy, he rush back to the city from his palace on the outskirts of Rome to coordinate fire-fighting efforts, established temporary shelters for homeless residents in public buildings along with his own gardens, and brought in grains from other cities to feed his citizens. But, none of that ever made the front page of the papyrus scroll. The only image that circulated was that of Nero fiddling while Rome burned. It persists to this day. Why? Because he didn’t have a good public relations strategy.

BE PART OF THE LEGACY
This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.
Is Your PR Strategy Like Nero’s?
DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE