First impressions have gone digital. People are learning about you online before they ever shake your hand. The second they know they are going to meet you or have a call with you, they’re going to type your name into Google. This makes your virtual brand more important than ever. And it means you must be able to tell your story online in 3D, creating a dazzling, complete picture of who you are and what makes you great. The best place to do this is in LinkedIn. It’s often the first place people go when they want to learn about you. Those who start their digi-sleuthing with Google will likely end up at your LinkedIn profile because it typically shows up at the top of your results.
via 13 Ways To Know If Your LinkedIn Summary Is A Winner Or A Snoozer.