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Is The Look Of Your Business Letting You Down?

Good first impressions are vital in the world of business. If your business location isn’t clean and sparkling then your customers aren’t going to enjoy coming into your store—especially if you’re selling food! Let’s face it, if we go into a store that looks ragged and rundown, we probably won’t be coming there again unless it offers a product like no other. That’s why it’s incredibly important to maintain appearances at your store.

If you want to focus on giving your customers a fantastic first impression and great service, then you’re going to have to improve your facilities, cleanliness and train your staff to follow your example. In this article, we’ll be going through everything from the decor to the uniform that you wear and how they affect the customer’s overall enjoyment and experience with your business.

Your Physical Appearance is Important

If you really want to appear like a trustworthy business, then you should be investing in some kind of uniform that you and your staff wear. If that sounds rather expensive, then you need to at least enforce some kind of dress code. You don’t want your staff members to be wearing sports trainers and hoodies if you operate a high-end restaurant, and you don’t want your staff to be wearing smart formal clothing if they are trying to sell chic fashion items. The idea is to match your uniform or clothing with the type of job you do.

Everything from your shirt to your shoes needs to match and radiate an air of confidence and seriousness in your store. You can click here for more info about some excellent working shoes. Contrary to what many people think, your shoes are make a huge difference in your appearances because many people think they can get away with wearing proper attire and omitting the shoes. This is completely wrong because the worst thing you can do is have a mismatched outfit, and people think they can hide the fact they’re wearing the wrong shoes because people never look down at your feet.

You also need to think about being well-groomed and looking smart. Of course, if you work somewhere like a garage then you don’t need to worry about looking smart, putting on makeup or even worrying about your hair. However, if you’re going to be serving people sandwiches then you need some kind of hat to keep your hairs out of the food and you should look like a trustworthy person. No one wants a suspicious looking person to serve them their food.

Decorations and Atmosphere

A clean and pleasing atmosphere is the key to making your customers comfortable. By creating a welcoming atmosphere, your can put your customers in a good mood to buy your products or eat your food. The colours you use will heavily influence the type of mood your customers have. For instance, warm colours like red, orange and yellow give people a feeling of comfort, but to others, they can also feel hostile, loud and aggressive. The colours on the opposite end, blue, purple and green, are known as cool or calm colours. These colours promote feelings of relaxation, but they can also spill over into sadness.

It’s important that you stick to a certain colour theme within your business and manipulate those feelings that you can get to create a wonderful atmosphere within your business. For instance, if you operate a bookstore, then you can use colour to separate different sections. A fiery aggressive colour such as red could be used to colour code a kid’s section, a calm and relaxing colour such as lavender could be used for romance novels, and a bright and energetic colour such as yellow could be used for comics.

You also need to think about the different types of decorations you can use and how they fit into your style of business. For instance, you can’t operate a Chinese restaurant without some Asian decorations, and you should probably add some framed certificates in your office if you run a law firm. What decorations you use will solely depend on the type of business you run, so make sure you’re using an appropriate decor.

Focusing On Customer Service

So there we have it. Creating a fantastic experience for your customer should be one of your number one priorities because it often determines the likelihood of them returning. Having repeat customers is a goal you should always be striving to aim for, and making your business and yourself appear more trustworthy and reliable is a fantastic way to grow your business.

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