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Is Rate Parity a Necessary Evil in the Battle for Market Share?

The subject of rate parity has become a heated topic in recent years – and understandably so. However, in this exclusive interview, Chetan Patel, Vice President, Strategic Marketing & E-Commerce at Onyx Hospitality Group tells Ritesh Gupta that while rate parity arrangements today may not be ideal, the industry would be worse off without them.

via Is rate parity a necessary evil in the battle for market share? | Travel Industry News & Conferences – EyeforTravel.

 

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