Is Passion Important to Success in Business?

Debbie Entreprenurial Spiritby Debbie Ruston, Featured Contributor

OBSERVE THE MOST successful business people you know…a common characteristic you will find is that successful people are passionate about what they do. Without passion for what you are doing, you might as well stay in a job you don’t like.

Business ownership gives us a new freedom. Freedom to choose what we want to do, where we want to do it, and work with the people we want to work with. It gives us an opportunity to raise the bar in our income level and build our own dream, rather than an employers. This is all fantastic, but, if you are not passionate about what you are choosing to do, it will be a struggle.

I observe, study and coach on success. I observe what other business owners do to create success, as well as what those lack that doesn’t create success…..there are lessons in both. A basic success principle is to “learn what individuals do that are getting the results you want, and do what they do”.

passion-igniteThis is what a lot of people don’t understand: We Attract passionate customers by doing something WE are passionate about!

Here are a couple of examples: A few years ago, I remember having a conversation with two women that each had a makeup business. Neither had success with that business. They both shared with me that they didn’t wear makeup, and could not get excited about their products. That makes perfect sense. Why would someone be excited about selling makeup if they didn’t even wear it themselves?

Now take the other side of the coin….another personal selling makeup is so excited about a new revolutionary “lipstick” she offers….she has personally worn the lipstick and found it to stay on for the entire day during which time she has eaten, gone to the gym, and done all her regular tasks throughout the day. She looks in the mirror at the end of the day, and it looks as if she just applied it! She is so excited and can’t wait to share this with her customers. This person will do extremely well….she is excited about her product, has a personal positive experience with it and can AUTHENTICALLY relate that passion to her clients. She doesn’t have to “sell” it….she just shares her experience which transfers her personal belief.

Another person I wrote about recently worked at a gym I went to. This individual was in a sales position selling gym memberships. This person was quite overweight. My first thought was, how is she going to sell memberships to the gym if she is overweight herself. Where is the credibility? I decided to observe this person, knowing that if she took her role seriously, and started working out, she could share her own success story with people, and this could lead to an incredible success that a naturally trim person may not be able to achieve. If she committed to this personally, this could actually give her the “edge”. As I observed this person over a couple of months, I noticed that she never took a fitness class or used any of the workout machines (I was there everyday, so was able to notice this) There was zero change in weight, and from my observation, absolutely no effort to improve. This person only lasted a couple of months and then was gone.

Another person I observed bought an existing business. This was a business that they themselves were a loyal customer of prior to purchasing it. They loved the product, told other people, and when faced with a layoff at their job, decided to do something they already liked, saw a need for and could stand behind, because they were one of the top clients who experienced the value of the products. Six months later, business had increased dramatically, they were happier and more fulfilled than ever, and this has positively affected other parts of their life as well. This individual has lost 20 lbs through having the time to walk every day….something they didn’t have time or energy for in their previous shift work job. A great success story!

Musicians are a great example of passion. Make it a point to watch a live musician…watch how their whole body gets into the grove of the song…they close their eyes, sing from the heart, sway to the music and just give it everything they’ve got. Musicians are such a a great example of passion! They follow their dream and do what they love! We can learn from musician’s passion, and implement this same principle into business ownership. Many times people struggle in business because they are doing something they don’t like, don’t believe in, or, have no background or interest in. It seems logical, but many miss this point:

MAKE A LIST OF EVERYTHING YOU LOVE AND FIND A BUSINESS CONCEPT THAT MATCHES YOUR PASSION! When you DO what you love, success follows. Unfortunately, many people work a job or start a business just for the money. They have no passion or belief in what they are doing. This is exactly why the person at the gym and the people selling makeup did not get the result they wanted. The other person that bought the business that they were already a top customer of, naturally created success and is continuing to build that business to an even greater level. I know this individual personally and know that this was a huge step outside of the comfort zone to invest in a business, and they knew nothing about business ownership previously. This person has succeeded because of pure passion, a willingness to learn something new and step outside of what they had always done, being willing to make decisions to reach their goal, and being willing to take a risk on what they believed in.

Success always leaves clues – IF, you observe and follow them…..


Debbie Ruston
Debbie Ruston
ENTREPRENEUR, International Trainer, Visionary Leader – Debbie has been a successful entrepreneur, since 1986 and believes in taking an active stand for true human potential. As the owner of The Success Educator, Debbie has spent her career helping individuals discover their limitations and overcome them and assists people globally in starting their own businesses. She also has a personal passion for education reform and providing youth the knowledge required to succeed in today's changed world.

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