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Investor Connect – Vickie Zisman of Bastet Communication

–Hosted by Hall Martin

In this episode, Hall welcomes Vickie Zisman, Owner at Bastet Communication. Vickie speaks about her experiences with startups and investors and their contrasting points of view. She emphasizes that, for most investors, technology needs to be market-ready, and able to be translated into a solid business. She also highlights the importance of personal chemistry and shared vision between startup and investor, and a healthy partner relationship. Vicki also talks about the characteristics of the Israeli startup market and provides advice for investors looking into that space. Finally, Vickie explains how she achieves the best deals possible between both startups and investors, as well as what she sees as the biggest hurdles affecting today’s startups.

Vickie Zismanhttps://vickie1.wordpress.com/
Historian and a blogger (a story weaver), Vickie daylights as a marketing communications professional, specialising in brand building, content, digital media and cross cultural environment. Works with businesses and organizations across all industries in the private and public sectors. In her spare time likes to deconstruct modern management myths. Believes: 1. The Torch of Erasmus still shines bright in the digital era. 2. Word carries the Power of Change - into a positive ROI as well. 3. Capitalism can be humane and benefit all, when applied wisely 4. Technology is the tool not the goal. 5. Human is ABOVE the Machine. Highly allergic to self-righteous hypocrites, universal moral preachers et al. Incurable, politically incorrect, cynic. Mad cat-lover. Vegetarian. Proud Israeli.

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